New and exclusive: Shiseido Ginza Tokyo store opens in Dubai, and it’s the only one outside Asia

Japanese beauty company Shiseido Company has opened its Shiseido Ginza Tokyo brand store in Mall of the Emirates (MoE) in partnership with Majid Al Futtaim.

It’s the only store outside the Asia region for the 150-year-old brand.

This marks a significant milestone for Shiseido’s expansion plans and signifies Majid Al Futtaim Lifestyle’s debut into the beauty industry.

Customers will have the chance to experience the innovative and unique expert facial treatments and personalised skincare consultations the brand is famous for.

The treatment room, which features state-of-the-art technology and equipment, including personalised skin analysis tools and advanced facial massage techniques, offers several treatment options.

Customers will also have access to Shiseido’s full assortments of products  and exclusive access to some of the latest and most advanced products only available in-store.

Franck Marilly, president and CEO, Shiseido EMEA & Global Fragrance, said: “The opening of this Shiseido brand store in Dubai marks an important step in the expansion of our company in the Middle East. We are delighted to bring our namesake brand’s state-of-the-art skincare innovation to the region’s very dynamic and demanding consumers. We are excited by this partnership with Majid Al Futtaim Lifestyle and confident of the great success we will build together in this region with high growth potential.”

 The store design features a neutral palette, clean lines, and natural textures come together to create a sense of simplicity that mirrors the brand ethos.

 The store opening follows a successful six-month e-commerce partnership between Shiseido brand and Majid Al Futtaim Lifestyle, which saw a 38 per cent monthly average growth since its launch.

Fahed Ghanim, Majid Al Futtaim Lifestyle, said: “We are proud to open the only Shiseido brand store outside the Asia region and mark Majid Al Futtaim Lifestyle’s entry into the beauty industry with such a renowned brand. Shiseido’s 150-year reputation for excellence and innovation aligns perfectly with our company’s vision and commitment to delivering unique and exceptional experiences for our customers.”

“The brand’s decision to open a flagship store in Dubai in partnership with Majid Al Futtaim Lifestyle is a testament to the potential of this market and the strength of our ecosystem to support the growth of leading international brands. We are honoured to welcome Shiseido to our portfolio and we are confident that with our deep understanding of the local market and Shiseido’s global expertise in beauty, we will deliver a new level of sophistication to the beauty landscape in the region.”

Exclusive offers at the Shiseido store to make the opening

To celebrate the opening of the store, located on the ground floor in Mall of the Emirates, customers will be treated to a variety of exclusive offers, including for the first two weeks, complimentary express facial treatments for anyone who reaches a minimum spend of Dhs750, as well as additional offers and animations launched each month.