#IPSOS

Shopping trends in UAE and MENA ahead of Black Friday sales

Shopping trends in UAE and MENA ahead of Black Friday sales

According to Google’s internal data, Black Friday sales are most sought after by consumers in the UAE, Saudi Arabia, and Egypt, compared to Brazil, the UK and the US

Leading GCC-based companies fully compliant with Pledge on Responsible Food and Beverage Marketing to Children

The pledge informs and benchmarks how food and beverage products are marketed in a responsible way to children under the age of 12 in the region