Located in Dubai Mall, it is the first IWC store in the world devoted entirely to the Big Pilot collection
At the helm of one of the most high-profile Swiss watchmakers, Christoph Grainger-Herr is repeatedly proving that he isn’t short on product or business innovation ideas
These were some of the finest watches which made their debut at the Watches & Wonders Shanghai event last month
The IWC Museum Jubilee Roadshow is on display at the brand’s boutique in Dubai Mall until September 30