According to the report, with offline sales included, the overlap of the football season with Black Friday will present a massive $70bn opportunity for the retail sector in the MENA region
The digital platform’s Head of Business Partnerships for Managed Services, MENA, explains how human behaviour around mega sports events should inform brand campaigns
TikTok has become wildly popular for showcasing immersive travel moments, ranging from creators interacting with nature in many ways, exploring various cultures, simply tasting street food, or trying their hand at uniquely local experiences