#Virtual Reality

Abu Dhabi

Explore UAE’s Yas Island (and its top attractions) from ‘virtually’ anywhere

The virtual Yas Island experience allows users from around the world to digitally explore the entertainment and leisure hub and other iconic landmarks in the emirate

VR

British startup launches VR audio experience in Middle East

The launch marks the first time an Arabic audio entertainment app has built a VR experience for Middle Eastern audiences

Experiential marketing

Experiential marketing: Future trends and a rise in demand for sensory experiences

As technology continues to evolve and customer expectations shift, the demand for sensory experiences in marketing is on a rocket-like rise

Meta

Meta touts metaverse’s potential for job training and education

While there’s more commitment by employers in the industries to use VR, adopting the technology remains a hurdle

Virtual reality may help cure healthcare

Virtual reality therapy has been used to reduce pain and anxiety without costly or potentially addictive medications

metaverse

Building the industrial metaverse with digital twins and industrial IoT

The metaverse is likely to have its biggest impact not in the consumer space, but on industry and business

Foodverse

OneRare officially launches ‘foodverse’ in UAE

UAE-based F&B brands such as Foodlink, Bhukkad Cafe, Farzi Cafe, Cali Poke and Papa Johns, among others have signed up to release their NFTs for signature dishes

Metaverse

Everdome’s metaverse announces a new stage of hyper-realistic adventure

Jezero Spaceport is the next step in the space travel which includes a Martian civilisation experience

Metaverse

How virtual reality and the metaverse will change workplace in 2023

In order to get a better understanding of the mixed emotions surrounding the metaverse, Meta commissioned a study of nearly 2,000 employees and 400 business leaders around the world

Proven Reality

Proven Reality, Gulf Medical University sign MoU to promote healthcare education blended with VR

The Simbios Proven Reality virtual reality training software enables teachers to design more individualised training programmes that meet the goals of medical students

GPSSA

UAE’s GPSSA to showcase virtual customer-centric experience in the metaverse at Gitex Global

Visitors will be able to take part in requesting a service within virtual reality, enjoying real-time service in the metaverse

Everdome Gem Digital

UAE-based Everdome secures $10m investment commitment from Gem Digital

Gem’s investment will be focused on team growth and metaverse technological expansion, and will see the game’s virtual reality capabilities set on a fast-track

Metaverse

The metaverse: What are you missing out on?

A thriving metaverse is reliant on consumers buying into the hype and that’s a long way off, says Joe Baguley, VP and CTO at VMware EMEA

MeetingVR

MeetinVR launches metaverse collaboration solution for businesses and education

Since 2016, the company has been developing a virtual reality platform for meetings, workshops, training, and education

Boardroom

Boardroom connection: Why firms should foster an ‘always learning’ culture

Invaluable insights and knowledge gleaned from this approach can benefit enterprises in the longer run

Getty Images - realities

Here’s how cross realities will shape omnichannel marketing

With the blurring of lines between virtual and physical realities, there is a need to address the concerns of XR consumers, says Nicolet Pienaar

Here’s why metaverse marketing is the industry’s future

Everdome, that is set to launch later this year, is expected to be the most hyper-realistic space across the entire metaverse landscape

Getty Images

UAE’s e& partners with Meta to drive innovation

The companies will work together on use cases that integrate with the latest Meta products and solutions

LEAP22: Saudi Arabia unveils over $6.4bn in technology and startup investments

NEOM Tech & Digital Co. launches XVRS cognitive metaverse and M3LD data management platform as part of a $1bn investment

Hands-on review: HTC Vive Flow

Designed with comfort and portability in mind, HTC says Vive Flow allows people to find moments of calm and well-being for themselves throughout the day

Is virtual reality the new business opportunity?

Walking into a hotel in the UAE in 50 years will be a whole new level of luxury, with XR glasses making the visitor experience seamless says Nikhil Nair, consumer business lead at HTC Vive MEA

Virtual Reality

New realities in the virtual world

While AR and virtual reality continue to see strides and innovations in the gaming and entertainment industries, the technology is also rapidly expanding to automotive, healthcare, retail and more

Varjo_Lenovo

Varjo partners with Lenovo to expand business in the UAE

Varjo headsets will be demonstrated at the Expo 2020 and GITEX Global

Dubai’s Emirates launches virtual reality app in Oculus store

Customers can navigate through economy, business and first class cabins, explore their seats, as well as the onboard lounge and shower spa on the Emirates A380 using navigational hotspots

UAE’s first holographic surgery carried out at Burjeel Medical City

Surgeons from 13 different countries assisted by HoloLens 2 from Microsoft

Top five digital marketing trends for 2021

A look at the priorities that will potentially drive global marketing strategies post Covid

Ericsson forecasts $31 trillion 5G consumer market by 2030

CSPs could earn $3.7 trillion in 5G-enabled consumer revenues by 2030

Esports, VR gaming complex to be set up in Abu Dhabi

Beirut-based Robocom VR to provide content and technology for ‘Pixel’

Gaming hardware sales surge during lockdown in UAE and Saudi Arabia

VR hardware sales increase by almost half in UAE in first half of 2020

VR gaming arcade opens doors in Al Khawaneej, Dubai

The Arcade by Hub Zero features VR versions of fan favourites such as Justice League, Batman and others