Tom & Jerry, Batman Perfumes To Hit UAE Shelves

UAE-based Sterling Parfums has received a license from Warner Bros. Consumer Products to manufacture and offer the latter’s character themed fragrances and cosmetics across the region.

Sterling will manufacture perfumes based on popular Warner Bros. cartoon characters such as Tom & Jerry, Batman, Superman, Looney Tunes, Tweety, Scooby Doo and others.

Along with perfumes, the company also plans to bring out themed deodorants, body creams and air fresheners.

A part of the new range of products will primarily target a “younger demographic” and will cover a broad age range of infants to teens, the company said in a statement.

“This is a great opportunity to bring the popular and famous Warner Bros. characters to the dressing tables of the kids in the region,” said Rakesh Puri, chief officer of Sterling Parfums.

“I am confident that the kids and their fashion forward parents will be excited to enjoy the experience of having the specially designed product range.”

Consumer spend on perfumes is very high in the region: per capita spend on fragrances in the UAE alone is expected to reach Dhs128 in 2017, with the market predicted to be worth approximately Dhs1.13 billion by that time, according to research by Euromonitor International.