Top 10 Most Influential UAE Brands On LinkedIn

Etihad Airways tops the list of UAE brands found have the most engagement with professionals on LinkedIn.

September 2, 2014

The ranking follows the announcement of LinkedIn’s Content Marketing Score earlier in the year, a data-based resource giving brands insights into the engagement with paid and organic content on the platform. Three practices are the used as the benchmarks including continually updating users on industry news; releasing new and engaging content tailored to specific audiences and adding their voice to relevant conversations.

LinkedIn, which has 313 million members, offers brands advertising and marketing products such as display advertising, company pages, on-platform messaging (InMails), and content marketing through sponsored updates.

Jacob Thomas, head, LinkedIn Marketing Solutions, MENA, said: “The brands we have identified in the UAE are leading among their peers in using LinkedIn’s Marketing Solutions most effectively, and the make-up of the ranking shows that social media is a significant focus for brands in the UAE.”

TOP 10 INFLUENTIAL UAE BRANDS ON LINKEDIN