Twitter to make TweetDeck available only to paid, verified users

Access to Twitter’s own TweetDeck client will be limited to paid subscribers from August, cutting off free users from the advanced alternative to the company’s main consumer app.

Twitter announced the change alongside news that an updated version of TweetDeck would begin rolling out to users with new features, as the Elon Musk-owned business continues to try and convert users to its $8-a-month Twitter Blue service.

We have just launched a new, improved version of TweetDeck. All users can continue to access their saved searches & workflows via https://t.co/2WwL3hNVR2 by selecting “Try the new TweetDeck” in the bottom left menu.

Some notes on getting started and the future of the product…

— Twitter Support (@TwitterSupport) July 3, 2023

Several features have been placed behind a paywall in recent months, most notably Twitter’s iconic blue verified checkmarks, as Musk and new chief executive officer Linda Yaccarino attempt to offset a drop-off in ad revenue.

The turmoil since Musk’s takeover also created an opportunity for rivals to capture disgruntled users, with Meta Platforms set to launch a competing product as soon as this week.

Read: Twitter temporarily caps number of tweets users can see each day