Video: American rapper will.i.am lends voice to new Dubai Expo 2020 campaign

American rapper will.i.am has lent his voice to a new Dubai Expo 2020 Dubai film as the momentum builds towards the event which is set to open its doors a year from now.

The Be There film highlights milestone moments throughout human history such as the discovery of gravity, the construction of the pyramids and mastering aircraft flight while anticipating the accomplishments yet to come across the fields of art, music, fashion and science.

The film is active in 29 markets and 14 languages including in Arabic, which is voiced by Emirati performer Hussain Al Jassmi, who earlier this month was announced as an Expo 2020 Dubai ambassador.

The video, uploaded on YouTube earlier this week, has already received over one million views.

Najeeb Mohammed Al-Ali, executive-director, Expo 2020 Dubai Bureau, said: “The film embodies the spirit of human determination and ingenuity that has brought us to where we are today, and the inventions and innovations that will shape the future. It is exactly the emotion and optimistic feeling that we are looking to achieve at Expo 2020 Dubai.

“We’re excited to share more insight into what visitors can expect when they come to Expo 2020 Dubai. We want to encourage people from around the world to come to learn, discover, and be inspired by how collaboration and an innovative spirit is helping to make the world a better place, one global goal at a time.”

Earlier this year Expo also released a video featuring another ambassador Lionel Messi, which has so far garnered over 27 million views on YouTube.

Read: Watch: Lionel Messi stars in latest Expo 2020 Dubai promo video

The first World Expo hosted in the Middle East, Africa and South Asia (MEASA) region, Expo 2020 Dubai is being held under the theme ‘Connecting Minds, Creating the Future’.

The six-month-long event will feature 192 nation pavilions with interactive exhibitions, live shows and entertainment, as well as educational forums.

Expo 2020 expects to attract 25 million visits, and anticipates welcoming 70 per cent of those from outside the UAE, a new record for World Expos.