World’s largest fish and meat online retailer to create 1,000 jobs in UAE, Saudi

FreshToHome.com, the world’s largest online fish and meat store, will look to invest Dhs50m in the UAE and Saudi Arabia over the next two years, creating 1,000 jobs, a statement said.

Following a soft launch in 2017, FreshToHome.com has now formally initiated operations in the UAE. The company is currently processing over 1,000 daily deliveries across the country, making it one of the top five e-grocers in the UAE, it said.

FreshToHome.com’s regional plans are funded by CE-Ventures, the VC arm of UAE’s Crescent Enterprises, supporting infrastructure and user acquisitions.

“FreshToHome.com’s value proposition of offering 100 per cent fresh fish and meat direct to your doorstep has already resonated well with the UAE’s discerning customer base,” said Shan Kadavil, CEO and co-founder, FreshToHome.com.

“With the support of our investor base, including lead investor in the Series A funding round, CE-Ventures, we are investing heavily in the GCC market, and we aim to be the largest e-commerce fish and meat retailer in the region differentiated by quality and range of the products that we offer.”

Established in 2015, FreshToHome.com claims that it is the largest e-commerce platform for fish and meat worldwide. The company currently operates a food processing and storage facility in Umm Al Quwain, with a daily production capacity of 30 tonnes.

Since the company procures most of the locally available fish from UAE coasts, its commodity exchange sourcing platform will facilitate the company in reaching out to more than 1,500 farmers and fishermen across the world, the statement said.

“The market potential of FreshToHome.com’s UAE expansion is clear as this is an innovative new way of selling fresh fish and meat in the UAE,” said Tushar Singhvi, director, CE-Ventures.